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 1.1 Stores Mission and Core Values  2.1 Assortment of Products: Milk, Coffee and Water  3.1 Comparison between Organic and Non-Organic Products with Recommendation based on Price 3.2 Price Average Comparison between 3 stores on: Milk, Coffee and Water  4.1 Surrounding Stores 4.2 Store Layout 4.3 Atmospherics 4.4 Accessibility (Train, Car, CTA) and Parking   **5. PROMOTION** 5.1 Geographic Location 5.2 Online Service Offering <span style="font-family: 'Bookman Old Style','serif';">5.3 Sample Tasting in the Store <span style="font-family: 'Bookman Old Style','serif';">5.4 Traditional Advertising <span style="font-family: 'Bookman Old Style','serif';">5.5 Loyalty Programs <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">6.1 Who Are Their Competitors <span style="font-family: 'Bookman Old Style','serif';">6.2 Strategic Positioning <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">7.1 Services Offered (Gift Baskets, Personal Shopping, Catering) <span style="font-family: 'Bookman Old Style','serif';">7.2 Employees on the sales floor <span style="font-family: 'Bookman Old Style','serif';">7.3 Credit/Debit Card Acceptance <span style="font-family: 'Bookman Old Style','serif';">7.4 Return Policy <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">8.1 Who are their customers: Age, Income, Gender, Race <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Operating over 1,000 stores in the U.S. for over 30 years, Aldi has become a highly recognized name in the grocery business. Being ranked 25th in U.S. grocery chains in terms of gross sales is a great accomplishment for the company since it conducts business on a much smaller scale in comparison to some of the other local and national grocery chains. But Aldi has a different take on its’ business model and solely focuses on providing the highest savings on groceries: “At ALDI, our philosophy is also the foundation for our less-is-more approach to grocery retailing. Everything we do, from selecting suppliers to scouting locations to building and operating stores, facilitates savings substantial enough to impact your every-day living” (//aldifoods.com//). <span style="font-family: 'Bookman Old Style','serif';">From //www.jewelosco.com//:
 * __<span style="font-family: 'Bookman Old Style','serif';">TABLE OF CONTENTS __**<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">1. ABOUT STORES **
 * <span style="font-family: 'Bookman Old Style','serif';">2. PRODUCT **<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">3. PRICE **<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">4. LOCATION **<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">6. COMPETITION **<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">7. CUSTOMER SERVICE **<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">8. DEMOGRAPHICS **<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">1. ABOUT STORES **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">1.1 Stores Mission and Core Values **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Vision //**//<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">

Albertsons is a unified team of energized associates obsessed with creating the world's number one food and drug retailer in the areas of market value, scale, profitability, customer service and associate satisfaction. //
 * //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Mission //**//<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">

Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision…Albertsons and its family of stores have jumped on the fast track...to become the supermarket and drug store powerhouse of the 21st century…And to achieve our vision of being the world's number one food and drug retailer…In other words, we needed an action plan, a mission, to make sure we're all pulling in the same direction. //
 * //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Five Strategic Imperatives //**//<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">

Supporting a vision the five strategic imperatives provide the power and discipline to transform Albertsons into the world's number one food and drug retailer.

Imperative #1: Aggressive cost and process control Imperative #2: Maximize return on invested capital Imperative #3: Customer-focused approach to growth Imperative #4: Company-wide focus on technology Imperative #5: Energized associates //
 * //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Core Values //**//<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">

Our core values define who we are as a company and are another key part of our mission. They are a permanent part of our culture. // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;"> With an unyielding commitment to integrity, quality & compliance we will: // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">1. ////<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Drive and passionately implement the spirit of customer first… // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">2. ////<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Embrace a strong commitment to community… // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">3. ////<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Foster a mindset of continuous improvement… // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">4. ////<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;"> Create an uplifting atmosphere for associates... // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">5. ////<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Build a strong commitment to diversity... // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">6. ////<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Establish an uplifting environment of recognition and reward... // //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">7. ////<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Partner with and reward vendors… // <span style="font-family: 'Bookman Old Style','serif';">Jewel-Osco’s (Albertson’s) Vision statement summarizes the overall goal of the company. According to Jewel the goals of the company are growth, market value, employee satisfaction, profit, and customer satisfaction. <span style="font-family: 'Bookman Old Style','serif';">The mission statement broadly talks about the ways Jewel-Osco’s parent company-Albertsons’ plans to achieve the goals of the vision statement. It plans on doing so by hiring the most productive, helpful, friendly employees and by working with suppliers to sell only the freshest products. As mentioned in the lecture the mission statement ties the organization to a type of business and its role in the marketplace. In the mission statement Jewel affirms that the company will focus on becoming “the supermarket and drug store powerhouse of the 21st century” while focusing on quality. <span style="font-family: 'Bookman Old Style','serif';">Jewel-Osco’s Five Strategic Imperatives are five specific steps that will create absolute value for the company by minimizing cost, and focusing on technology and the consumer. <span style="font-family: 'Bookman Old Style','serif';">Jewel-Osco’s (Albertson’s) core values talk about the ways the store plans to achieve their mission. They include ten steps that emphasize the importance of consumers, citizenship, improvement, employees, recognition, and vendor partnerships. <span style="font-family: 'Bookman Old Style','serif';">Overall the steps of organizational planning follow the format of: <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">1. <span style="font-family: 'Bookman Old Style','serif';">Mission Statement <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">2. <span style="font-family: 'Bookman Old Style','serif';">Vision Statement <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">3. <span style="font-family: 'Bookman Old Style','serif';">Core Values <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">
 * <span style="font-family: 'Bookman Old Style','serif';">Analysis of Jewel Vision Statement **
 * <span style="font-family: 'Bookman Old Style','serif';">Analysis of Jewel Mission Statement **
 * <span style="font-family: 'Bookman Old Style','serif';">Analysis of Five Strategic Imperatives **
 * <span style="font-family: 'Bookman Old Style','serif';">Analysis of Core Values: **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **

<span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Arial;">Company History
<span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Arial;">Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. The founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people.

<span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Arial;">Core Values
<span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;">The following list of core values reflects what is truly important to them as an organization. These values are the underpinning of their company culture. Many people feel Whole Foods is an exciting company of which to be a part and a very special place to work. These core values are the primary reasons for this feeling, and they transcend their size and their growth rate. These core values are the soul of our company: <span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 11.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: windowtext; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;">[|Selling the highest quality natural and organic products available] <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;"> <span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 11.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: windowtext; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;">[|Satisfying and delighting our customers] <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;"> <span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 11.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: windowtext; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;">[|Supporting team member happiness and excellence] <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;"> <span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 11.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: windowtext; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;">[|Creating wealth through profits & growth] <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;"> <span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 11.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: windowtext; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;">[|Caring about our communities & our environment] <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;"> <span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 11.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: windowtext; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;">[|Creating ongoing win-win partnerships with our suppliers] <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;"> <span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 11.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;">Promoting the health of our stakeholders through healthy eating education <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;">There’s three basic success elements used to describe the company’s mission: Whole Foods, Whole People, and Whole Planet. Through these statements Whole Foods clearly emphasizes in an organic approach regarding food products, an organizational culture where people feel s they are doing something good for themselves, and for the world; and a continuous effort to help entrepreneurs who have new ideas, with a constant effort to give back to the community. <span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Friendly Farms Homogenized Milk || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Friendly Farms 2% Milk || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Friendly Farms Skim Milk || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.70 || **<span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.76 ** || <span style="font-family: 'Bookman Old Style','serif';"> <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Whole Bean Specialty Coffee (12 oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Jamaican Blue Mountain Blend Coffe (12oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">German Poasted Coffe (1.1 lb) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Donut Store Blend Coffee (12 oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Assorted Bag Coffe (12oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.99 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Instant Coffee (8 oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.99 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont French Vanilla (16 oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.89 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Double Mocha Cappuccino (12 oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.89 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Classic Roast Coffee (34.5 oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">4.45 || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Beamont Decaffeinated Coffee (12oz) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.79 || **<span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.27 ** || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Aldi offers a somewhat wide selection of coffee as opposed to its other products. **<span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Fit & Active Enhanced Water (1 bottle) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.89 || **<span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.89 ** || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PurAqua Raspberry Flavored Water (6 pack) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || **<span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.30 ** || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PurAqua Lemon Flavored Water (6 pack) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || **<span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.30 ** || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PurAqua Purified Drinking Water (24 pack) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.89 || **<span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.12 ** || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Camelot Natural Spring Water (12 pack) || <span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || **<span style="color: #010000; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.17 ** || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Aldi provides a limited choice in water with only 2 flavored waters and no vitamin water. <span style="font-family: 'Bookman Old Style','serif';">Small Width & Small Depth of an assortment: <span style="font-family: 'Bookman Old Style','serif';">Brands: Deans, Silk, Horizon, Wild Harvest, Oberweis, Jewel, Lactaid <span style="font-family: 'Bookman Old Style','serif';">Kinds: Fat Free, Regular, 2% <span style="font-family: 'Bookman Old Style','serif';">Sizes : 1 quart, ½ gallon, 1 gallon <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Medium width of (18 brands) of coffee: Folgers, Maxwell House, General Foods International, Tasters Choice, Megalia D’Oro, Jewel, Senseo, Hills Bros, Melita, Kava, Java, Green Mountain, Stewarts, Tullys, Papa Nicholas, Eight O’Clock, Fair Trade, and Starbucks. <span style="font-family: 'Bookman Old Style','serif';">Medium depth: compromises of different roasts and flavors of coffee as well as different sizes. <span style="font-family: 'Bookman Old Style','serif';">Depth: <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">1) <span style="font-family: 'Bookman Old Style','serif';">Folgers: Singles, Silk, House Blend, Pods, Classic, Gourmet, Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-ansi-language: ES-CO; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msoansilanguage: ES-CO; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a.  <span style="font-family: 'Bookman Old Style','serif'; mso-ansi-language: ES-CO;">Gourmet – Vanilla, Caramel, Mocha, Hazelnut,  <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">2)  <span style="font-family: 'Bookman Old Style','serif';">Maxwell House: Filter Packs, Instant, Master Blend, Regular, Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">3) <span style="font-family: 'Bookman Old Style','serif';">General Foods International – Ground <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a.  <span style="font-family: 'Bookman Old Style','serif';">Cappuccino, Mocha, Vanilla <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">4)  <span style="font-family: 'Bookman Old Style','serif';">Tasters Choice – Regular, Decaf, Original, On The Go <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">5)  <span style="font-family: 'Bookman Old Style','serif';">Megalia D’Oro – Brazilian Roast <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">6) <span style="font-family: 'Bookman Old Style','serif';">Jewel – Classic Roast, French Ground, Instant, Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">7)  <span style="font-family: 'Bookman Old Style','serif';">Melita – Euro Roast <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a. <span style="font-family: 'Bookman Old Style','serif';">Vanilla, Mocha <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">8) <span style="font-family: 'Bookman Old Style','serif';">Senseo – Instant <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a.  <span style="font-family: 'Bookman Old Style','serif';">Vanilla <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">9)  <span style="font-family: 'Bookman Old Style','serif';">Hills Bros <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a. <span style="font-family: 'Bookman Old Style','serif';"> Cappuccino <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">10) <span style="font-family: 'Bookman Old Style','serif';">Kava – Instant <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">11)  <span style="font-family: 'Bookman Old Style','serif';">Nescafe – Classico, <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">12) <span style="font-family: 'Bookman Old Style','serif';">Stewarts –Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">13)  <span style="font-family: 'Bookman Old Style','serif';">Java – Delight House Blend <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a. <span style="font-family: 'Bookman Old Style','serif';">Java Delight Flavored <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">14) <span style="font-family: 'Bookman Old Style','serif';">Tully’s – Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">15)  <span style="font-family: 'Bookman Old Style','serif';">Papa Nicholas - Regular, Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a. <span style="font-family: 'Bookman Old Style','serif';">Vanilla, Mocha <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">16) <span style="font-family: 'Bookman Old Style','serif';">Fair Trade – Organic <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">17)  <span style="font-family: 'Bookman Old Style','serif';">New England - House Blend Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">18) <span style="font-family: 'Bookman Old Style','serif';">Starbucks – House Blend, Brazilian Roast, Decaf <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Bookman Old Style'; mso-fareast-font-family: 'Bookman Old Style'; msobidifontfamily: 'Bookman Old Style'; msofareastfontfamily: 'Bookman Old Style'; msolist: Ignore;">a.  <span style="font-family: 'Bookman Old Style','serif';">Vanilla, Mocha, Caramel, Hazelnut, Cinnamon, Spiced <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Size: <=3oz. || 3 || 4-4.99 oz. || 4 || 5-5.99 oz. || 1 || 7-7.99 oz. || 2 || 8-8.99 oz. || 1 || 9-9.99 oz. || 1 || 10-10.99 || 4 || 11-11.9 || 3 || 12 || 7 || 13 || 1 || 23 || 1 || 33 || 2 || 35 || 1 || 36 || 2 || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Medium width of drinking water. <span style="font-family: 'Bookman Old Style','serif';">Regular drinking water : (12 brands) Jewel Brand, Hickley Springs, Absopure, Ice Mountain, Fiji, Glaceau-Smartwater, Glacial Icelandic, Snapple Lyte, DejaBlue, Function, and Dasani. <span style="font-family: 'Bookman Old Style','serif';">Flavored water: (Four Main Brands) Nestle Purelife Flavored, Aguafina Flavored, Propel, and Dasani Flavored. <span style="font-family: 'Bookman Old Style','serif';">The depth of these products is minimal, and varies only in the size of the bottles, including: <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">1 gallon <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">500 ml <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">·  <span style="font-family: 'Bookman Old Style','serif';">550ml <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">700ml <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">1L <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">1.5L <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Horizon Organic 500 ml Whole Milk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Horizon Organic 500 ml Chocolate || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">4.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Horizon Organic 500 ml Half & Half || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Horizon Organic 500 ml Fat Free || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.59 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Horizon Organic 500 ml Whole, Skim 2%, 1% || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Horizon Organic 1L Chocolate || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">4.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Organic Valley 500 ml || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Organic Valley 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.49 || <span style="color: black; mso-ansi-language: ES-CO; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Organic Valley 500 ml Soy Milk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Farmer's Creamery 500 ml Whole, Skim, 2%, 1% || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Farmer's Creamery 500 ml Chocolate || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">4.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Organic 500 ml Whole, Skim, 2%, 1% || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Organic 500 ml Vainilla, Unsweetened, Chocolate || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Organic 1L Whole, Skim, 2%, 1% || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 No Organic 500 ml Whole, Skim, 2%, 1% || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 No Organic 1L Whole, Skim, 2%, 1% || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Rice Dream Milk 500 ml || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Coconut Milk 500 ml || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Almond Milk 500 ml || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Silk 500 ml Light, Soy, Chocolate || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.29 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Silk Organic 500 ml || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Goat's Milk 500 ml || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.99 ||
 * <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial;">Mission **
 * //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Whole Foods — //**//<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;"> We search for the highest quality, least processed, most flavorful and natural foods possible because we believe that food in its purest state — unadulterated by artificial additives, sweeteners, colorings and preservatives — is the best tasting and most nutritious food there is. //
 * //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Whole People — //**//<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;"> Our people are our company. They are passionate about healthy food and a healthy planet. They take full advantage of our decentralized, self-directed team culture and create a respectful workplace where people are treated fairly and are highly motivated to succeed. //
 * //<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;">Whole Planet — //**//<span style="font-family: 'Bookman Old Style','serif'; font-size: 10pt;"> We are committed to helping take care of the world around us, and our active support of organic farming and sustainable agriculture helps protect our planet. And while we assist our global neighbors through our Whole Planet Foundation’s micro-lending operations, we also step out the back door of each of our stores to support food banks, sponsor neighborhood events and donate to local non-profit groups. //
 * <span style="font-family: 'Bookman Old Style','serif';">2. PRODUCT **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">2.1 Assortment of Products: Milk, Coffee and Water **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="font-family: 'Bookman Old Style','serif';">ALDI: Milk **
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">MILK OFFERED AT ALDI SUPERMARKET ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE OF MILK ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE OF MILK ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">ALDI: Coffee **
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">COFFEE OFFERED AT ALDI SUPERMARKET ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE OF COFFEE 12 OZ ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE OF COFFEE 12 OZ ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">ALDI: Water **<span style="font-family: 'Bookman Old Style','serif';">
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">WATER OFFERED AT ALDI SUPERMARKET ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">WATER OFFERED AT ALDI SUPERMARKET ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">AVERAGE PER BOTTLE ** ||
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="font-family: 'Bookman Old Style','serif';">JEWEL: Milk **
 * <span style="font-family: 'Bookman Old Style','serif';">JEWEL: Coffee **
 * Size (oz.)** ||
 * of brands** ||
 * of brands** ||
 * <span style="font-family: 'Bookman Old Style','serif';">JEWEL: Water **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Milk **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">MILK OFFERED AT WHOLE FOODS SUPERMARKET ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE 500 ml of milk ** ||
 * <span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.90 ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE 1L of milk ** ||
 * <span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.22 ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE 1L of milk ** ||
 * <span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.22 ** ||

<span style="font-family: 'Bookman Old Style','serif';">When analyzing the product assortment of milk at Whole Foods Supermarket, we can see that it carries a great variety of pretty much all kinds of milk available on the market. This great variety appeals to customers that because of health reasons can't ingest regular milk but still need some kind of milk intake on their daily diet. Also, this whole variety facilitates to the customer the amount of milk he or she decides to purchase; for example, somebody that's not at home very often would prefer to buy half gallon of milk (500 ml) instead of a gallon of milk. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods clearly emphasizes in Organic and Natural milk, which are mainly packaged in glass or in carton containers. Very few of them are packaged in plastic containers. This represents that customer's are more aware of buying products that are not packaged in harsh materials or contain hormones. <span style="font-family: 'Bookman Old Style','serif';">Also, Whole Foods tries to appeal to its customers who might be "price sensitive through its "365" own store brand. <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Organic Coffee 1 lb 8 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> 365 Non-Organic Colombian, Island Blend Coffee 1 lb 8 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Organic Buzz Free Decaf 1 lb 8 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">14.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Intelligentsia Coffee House Blend, Black Cat Classic 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Intelligentsia Coffee Black Cat Decaf 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Hazelnut, Break Blend, French Toast 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.49 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metropolis Coffee 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Andrew Jackson Language Academy 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Jim's Organic Coffee 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">8.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Equal Exchange Whole Bean 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ansi-language: ES-CO; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Teeccino Coffee Maya, Mediterranean, Mocha, Chocolate 12 oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">8.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Dark French Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Mocha Java 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Tanzania Kanyovo 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Kenya Grand Cru 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Rainforest Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Sumatra 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ansi-language: ES-CO; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Colombian La Cacica 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Allegro Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Vail Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Vienna Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Cafe Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Espresso Sierra 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Breakfast Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Whole Food Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ansi-language: ES-CO; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) El Salvador 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Whole Bean) Mexican 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) French Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Mocha Java 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Tanzania Kanyovo 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Kenya Grand Cru 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Rainforest Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Sumatra 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ansi-language: ES-CO; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Colombian La Cacica 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Allegro Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Vail Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Vienna Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) Breakfast Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ansi-language: ES-CO; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Ground) El Salvador 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Decaf) French Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Decaf) Whole Foods Blend 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Decaf) Sumatra 12oz || <span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro (Decaf) Colombian 12oz || <span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.99 || <span style="color: black; mso-ansi-language: ES-CO; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro Espresso del Canto 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Allegro Italian Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Cafe Altura French Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">7.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Cafe Altura Fair Trade Classic Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">7.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Regular Roast 12oz || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">7.99 ||
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Coffee **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">COFFEE OFFERED AT WHOLE FOODS SUPERMARKET ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE 12 oz of coffee ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.20 ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE 1lb 8 oz of coffee ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">TOTAL AVERAGE PRICE 1lb 8 oz of coffee ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">12.99 ** ||

<span style="font-family: 'Bookman Old Style','serif';">When analyzing the product assortment of coffee at Whole Foods Supermarket, we can observe that it has a great depth of coffee brands. Whole Foods pretty much carries well-known coffee brands such as Intelligentsia Coffee and Allegro as well as coffees from around the world including Colombia and South & Central American products. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods product assortment entails all types of coffee flavors (such as vanilla, chocolate, and French roast) and presentations such as instant and whole bean coffee. <span style="font-family: 'Bookman Old Style','serif';">However, its price-oriented brand "365" is not price competitive with other coffee brands since they can offer the same amount of coffee for a lower price. Whole Foods also tries to show its customers that they hold a commitment towards ethical trade, the environment, and quality products. <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Gallon Distilled || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.19 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Gallon Spring || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Gallon Spring || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Crystal Geyser Gallon Alpine Spring || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Whole Food Gallon || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Whole Food Gallon Refill || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.59 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Poland Springs Gallon || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Poland Springs Gallon || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.59 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 24 pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Re-source 24pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">14.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> Poland Springs 24pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 12pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Poland Springs 12pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> Fiji 12pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">26.28 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 Electrolyte Enhanced Water 6pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">4.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Volvic 6pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Earth 6pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Poland Spring 6pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Fiji 6pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">7.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Eternal New Zealand 6pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Penta 6pk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Crystal Geyser 1.5L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.19 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">365 1.5L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Eden Springs 1.5L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.19 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Volvic 1.5L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Eternal New Zealand 1.5L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Iceland 1.5L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.29 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Evian 1.5L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.49 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Essential Electrolytes 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.67 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">SmartWater 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.49 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Volvic 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Evian 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.49 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Eternal New Zealand 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Penta 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.49 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Voss 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.19 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Fiji 1L || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.19 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Poland Spring Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.59 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Re-source Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Evian Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Ethos Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Penta Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.29 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Voss Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.49 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Fiji Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.39 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hint 16oz Watermelon || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hint 16oz Cucomber || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hint 16oz Honeydew Hibiscus || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hint 16oz Black berry || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hint 16oz Pear || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hint 16oz Lime || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hint 16oz Pomegrante - Tangerine || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.99 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Ayala's herbal 16oz - Cinnamon Orange Peel || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Ayala's herbal 16oz - Lavender Mint || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Ayala's herbal 16oz - Cloves Cardamom Cinnamon || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Ayala's herbal 16oz - Ginger Lemon Peel || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.69 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metro Mint 16.9oz Chocolatemint || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metro Mint 16.9oz Orangemint || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metro Mint 16.9oz Lemonmint || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metro Mint 16.9oz Peppermint || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metro Mint 16.9oz Spearmint || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metro Mint 16.9oz Cherrymint || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.79 || <span style="font-family: 'Bookman Old Style','serif';">When analyzing the product assortment of water at Whole Foods Supermarket, we can see it carries a great variety of sizes and kinds of waters. First, it carries big sizes of water like gallons and 24 packs. It also carries standard sizes such as 12 packs and 6 packs. One of the very “cool” services that Whole Foods provides is a refill of your own gallon of water for $0.59 cents. <span style="font-family: 'Bookman Old Style','serif';">They offer products designed for all kinds of customers: the ones that want to replenish the nutrients lost during exercise, the ones that look for 100% free of minerals water, and the ones that just look for different options such as flavored water just to get over the "plain" flavor of the regular water. <span style="font-family: 'Bookman Old Style','serif';">The assortment of water comes from different parts of the world such as Fiji Mountains, France, and Iceland. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Eating healthy can be a challenge, as well as expensive when you are trying to shop for organic groceries. We didn't know which of the stores have the best values in regular groceries and organic food products. What we did was to compare and find out the price for a bag of common grocery items from these 3 stores: Whole Foods, Aldi, and Jewel. <span style="font-family: 'Bookman Old Style','serif';">Our first price comparison was for a bag of non-organic products at each store. We looked for the lowest price available for each product. Products included bread, milk, eggs, carrots, rice, milk, yogurt, apples, canned green beans, apples, tuna and chicken. <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) Loaf of White Bread || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) Gallon of 2% Milk || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) dozen Large Eggs || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 3 pack of Romaine Hearts || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Red Apples || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Boneless Chicken Breasts || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Rice || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Carrots || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) Yogurt || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 14.5 Oz. can of Green Beans || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 5 Oz. can of Tuna || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 1.75 litters bottle of Orange Juice || <span style="mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">In our first price comparison Whole Foods supermarket is the most expensive store for regular products, followed by Jewel with a difference of just $0.75 cents. This result was quite surprising since we thought Whole Foods was going to surpass Jewel by a big amount of money. ALDI was the least expensive store, with the same bag of groceries costing almost half of the price of what our bag cost at Whole Foods and Jewel.
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Water **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">WATER OFFERED AT WHOLE FOODS SUPERMARKET ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of Gallon Water ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.43 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of 24pack ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10.66 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of 12pack ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11.92 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of 6pack ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.58 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of 1.5L ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.93 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of 1L ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.19 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of Bottle Water ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.40 ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">FLAVORED WATER OFFERED AT WHOLE FOODS SUPERMARKET ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of 1L ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.19 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of Bottle Water ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.40 ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">FLAVORED WATER OFFERED AT WHOLE FOODS SUPERMARKET ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">FLAVORED WATER OFFERED AT WHOLE FOODS SUPERMARKET ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">FLAVORED WATER OFFERED AT WHOLE FOODS SUPERMARKET ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">PRICES ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of Flavored Water ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.85 ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.85 ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">3. PRICE **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">3.1 Comparison between Organic and Non-Organic Products **
 * <span style="font-family: 'Bookman Old Style','serif';">Organic vs. Non-Organic Products: What does it cost to eat healthy at each store? **
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">IN THE BAG: NON-ORGANIC PRODUCTS ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> ||
 * <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">What we found ****<span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">? **<span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">

<span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman'; mso-no-proof: yes;">Then, we analyzed the same bag of products but this time with 100% organic products. However, Aldi doesn’t carry __any__ organic products so they were left out of this comparison. To simplify our analysis we assigned a value of 0.50 cents on the graph to represent a value of zero. <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) Loaf of White Bread || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) Gallon of 2% Milk || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) dozen Large Eggs || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 3 pack of Romaine Hearts || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Red Apples || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Boneless Chicken Breasts || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Rice || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) lb. of Carrots || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) Yogurt || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 14.5 Oz. can of Green Beans || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 5 Oz. can of Tuna || <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">(1) 1.75 litres bottle of Orange Juice || <span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 'Times New Roman'; mso-no-proof: yes;"> <span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 'Times New Roman'; mso-no-proof: yes;"> <span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">At the end of our comparison study, we found that Whole Foods was the most expensive place to buy organic and non-organic products, followed by Jewel and Aldi. <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Organic products are more expensive than regular products at every store but Aldi since they don’t offer any organic products. Jewel has the smallest price difference between regular and organic products – only about $5.00 dollars. A bag of organic products at Whole Foods was $13.55 dollars more expensive than a bag of the same non-organic products in the same store! One of the proposals we could suggest to Whole Foods is that they try to lower its prices on their organic items so the difference would not be as evident when people shops at other stores for the same products. <span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 'Times New Roman'; mso-no-proof: yes;"> <span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Also, this information is definitely telling us that Whole Foods is not being as competitive as Jewel is being. Jewel is offering the same bag of organic products for about $7.77 dollars less than Whole Foods. This can be represented in increasing customer turnover of Whole Foods customers to other stores where they can get it the same items for less. However, Aldi is trying to keep its “low-price” strategy by not introducing any organic products. We know that <span style="font-family: 'Bookman Old Style','serif';">Aldi is mounting an aggressive expansion in Chicago, posing a threat to Supervalu-owned Jewel. “By year end, Aldi is set to have more stores in the city than any other grocer when it completes 3 locations now under construction; it will have 37 stores inside Chicago to Jewel's 35” [1]. <span style="font-family: 'Bookman Old Style','serif';">Jewel stores are trying to maintain an appearance of a “budget-friendly” supermarket by introducing the “Big Relief Price Cut” promotion that cuts prices by up to 20 percent on thousands of everyday items, according to a story in the Chicago Sun Times. "Consumers have become increasingly budget conscious, and their spending and savings habits have shifted dramatically due to concerns about the economy”. <span style="font-family: 'Bookman Old Style','serif';">Probably, the customers that used to shop at Whole Foods before the recession are now forced to shop in other store formats like Jewel, Dominick’s, Target, and Aldi. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">Other than private label groceries, the growth of which has gotten significant media attention in recent months, the trends <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">seem to be breaking this way [2] : <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">• Cheaper beef cuts are more popular, and carbohydrates have been making s comeback because they tend to be less <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">expensive than protein. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">• Refrigerated and frozen pizza sales are up, as are the sales of microwave popcorn and popcorn poppers. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">• People seem to be buying more seeds so they can plant their own gardens and feed themselves. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">• Sales of items like vitamins, supplements and over-the-counter medications are on the rise, as people try to take care of <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt;"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-bidi-font-family: Tahoma;">themselves. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-ansi-language: EN-US; mso-bidi-font-family: Tahoma; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 'Times New Roman';"> <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price for 1 gallon of milk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$1.79 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price for a coffee product at Aldi || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$3.30 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price per ounce of coffee || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$0.27 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price per bottle of water at Aldi || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$0.19 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price for 1 gallon of milk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$4.29 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price of coffee product || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$7.12 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price per ounce of coffee || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$0.80 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average Per Unit Price || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$1.22 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price for 1 gallon of milk || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$5.22 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price for 12 oz of coffee || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$11.20 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Average price per ounce of coffee || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$0.93 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Average Price of Bottle Water || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">$1.40 || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Since its’ main business model focuses on providing groceries at the lowest possible price, Aldi does not offer any organic food items since in general organic foods are more expensive to grow and produce for final sale. The savings in the foods sold at Aldi can be observed by looking at the prices of milk, coffee, and water sold and compared to these same items in other stores. The average price for a gallon of milk is $1.79, a coffee product costs $3.30 or averages out to $0.22 per oz., and a bottle of water sells for $0.19. <span style="font-family: 'Bookman Old Style','serif';">When comparing these 3 items Jewel-Osco is in the middle of the price spectrum between the three stores, as expected. <span style="font-family: 'Bookman Old Style','serif';">Because Whole Foods specializes in present to the consumer with natural food, their dairy products can be more expensive because farmers are using fewer hormones and chemicals to grow animals so it takes more time to the producer to have enough “natural” cows and efficient production methods “hormone-free”. Ordinarily, when a product contains hormones, it can be cheap since it is mass-produced and the timeline is shorter. As an example, we can see that the average price for 1L of Milk is $5.29, which is fairly high compared with the other stores. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods is committed to bring foods that are free from artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods has a great selection of coffees but its prices are way higher for a regular upscale supermarket. A bag of 12 oz of regular coffee is almost 3 times more expensive than a 12 oz regular bag of coffee at Aldi. We think that the main reason of having these outrageous high prices is because importation costs into the U.S (approximately $0.93 per ounce of coffee). Also, we have to think that these coffee products have been obtained with a “fair-trade” philosophy. <span style="font-family: 'Bookman Old Style','serif';">There’s an entire aisle dedicated to water in Whole Foods. They have from the most expensive bottle of regular water at $2.29 to the cheapest $0.59. Also, they carry expensive imported brands such as Evian (France), and Fiji (Mount Fiji). This big selection of brands makes them very strong when trying to appeal to consumers who want something different such as flavored waters, ranging from $1.69 to $1.99 a bottle. <span style="font-family: 'Bookman Old Style','serif';">However, even though Whole Foods have a recycling approach to its products, we don’t see any “green” alternatives about plastic bottles and its disposal. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">After arriving at the location, a shopper will be able to find Aldi in a L-shaped shopping center among: <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Chase <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Pozzillo's Pizza <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Vivien's Hair Design and Boutique <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Cricket <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Stretch-a-dollar <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">BB's Bulgarian Specialty <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Dragons Cuisine Chinese Food <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Jim's Liquor <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">El Salitre Mexican Restaurant <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Subway <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Dunkin' Donuts <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Dairey Queen <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Jackson Hewitt <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Surrounding Stores <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">DOTS <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Bank of America <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Dunkin Donuts/Baskin Robins <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Cleaners & Tailors <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Subway <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Jackson Hewitt <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Chinese <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">GNC-Live Well <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Ashley Stewart <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">There are many retailers surrounding Whole Foods, which makes it convenient for consumers to shop at many stores in one area. The retailers are: <span style="font-family: 'Bookman Old Style','serif';">-Petsmart -Home Depot -South Central Bank <span style="font-family: 'Bookman Old Style','serif';">-DSW Shoes -Bedbath & Beyond -U.S.Cellular <span style="font-family: 'Bookman Old Style','serif';">-Michaels -Harris Bank -Cartridge World <span style="font-family: 'Bookman Old Style','serif';">-Vision Works -Bank of America -FedEx Office <span style="font-family: 'Bookman Old Style','serif';">-AT&T -Starbucks -Radio Shack <span style="font-family: 'Bookman Old Style','serif';">-Game Stop -Chase Bank -Victoria’s Salon & Spa <span style="font-family: 'Bookman Old Style','serif';">-Cleaners -Staples -Sears Optical <span style="font-family: 'Bookman Old Style','serif';">-Back to Bed -Midias Auto Service -GNC General Nutrition <span style="font-family: 'Bookman Old Style','serif';">-Walgreens -Best Buy
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">IN THE BAG: NON-ORGANIC PRODUCTS ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> ||
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">3.2 Price Average Comparison between 3 stores on: Milk, Coffee and Water **
 * <span style="font-family: 'Bookman Old Style','serif';">Price Comparison: **
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Aldi: ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Aldi: ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Jewel: ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Jewel: ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Whole Foods: ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Whole Foods: ** ||
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Milk **
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Coffee **
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Water **
 * <span style="font-family: 'Bookman Old Style','serif';">4. LOCATION **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">4.1 Surrounding Stores **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **

<span style="font-family: 'Bookman Old Style','serif';">Whole Foods major competitors in the area are: <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Dominick’s <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Jewel <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Target <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Jewel and Dominick’s are Whole Foods biggest competitor in the area. Jewel is located just two streets away on Roosevelt and State Street. Jewel has a wide assortment of products; it would be between Dominick’s and Whole Foods. Jewel has many organic products along with regular products. Dominick’s has mostly regular products but do carry some organic products and it is located across the intersection from Whole Foods. Target does not offer as much grocery items, but they do offer household items, hair, face, body care and more. <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Whole Foods minor competitors in the area are: <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">White Palace Grill <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Panera Bread <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Dunkin donuts/Baskin Robbins <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Domino’s Pizza <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Subway <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Hong Kong delight <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Jason deli <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">Binny’s Beverage Depot <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';">All of the minor competitors listed above are restaurants except for Binny’s Beverage Depot, which is a large liquor store. We consider Binny’s as a competitor because of their wide assortment of wine and beer. Whole Foods has a large section in their store devoted to wine and beer. The other competitors listed above are small restaurants. They are minor competitors to Whole Foods because when we observed the store at noon there were more people buying lunch than groceries and the people we interviewed said they buy lunch from Whole Foods because it was close to work. There are many office buildings in the area and the restaurants listed above are within driving/walking distance. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-US;"> <span style="font-family: 'Bookman Old Style','serif'; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif';">The store has uncluttered and wide aisles. The store is designed in such a way that all shoppers enter the store and go the same route through the same aisle. <span style="font-family: 'Bookman Old Style','serif';">Jewel has different “stands” on the outside perimeter of the store that include some sort of service activity and compromise the main part of the store. They include the cheese section, deli, liquor, pharmacy, photo counter and flower shop. The middle isles are somewhat crowded and are all self service. There are two entrances to the store, and only one can be used to exit. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods store layout is similar in some ways to many grocery stores. You would have to first pass through the fruits and vegetables then meats or other isle and the dairy products are in the back. There are two entrances; the other entrance is located in the back of the store by the alcohol/cheese/dairy section. What’s different about Whole Foods is that they have soup and shrimp bar near the meat section. When people pass through they can sample the shrimp. Jewel-Osco does not offer samples like Whole food does. In Whole Foods, before you head to the cash register, they design it so you would most likely pass through the prepared food sections such as: <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Asian Express <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Pastries <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Cakes/Desert <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Hot bar <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Salad bar <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Chef Prepared/Grill <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Olive Bar <span style="font-family: 'Bookman Old Style','serif';">This is a good strategy because customer may purchase something to eat even though they did not plan on it. <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">The atmospherics can be describing the store as simple and plain. The store has bright lighting and pale yellow walls. The store is rather quiet since there is no music playing and there are no announcements on the intercom. A big plus to the shopping experience at Aldi is that everything can be easily found and a shopping trip to this store as opposed to a larger store will take a considerately shorter amount of time. <span style="font-family: 'Bookman Old Style','serif';">Overall, this Jewel is nicely organized and has a good feel. It is easy to find all products and the atmospherics are very good compared to other stores visited. The store has updated fixtures and has departments other comparable stores do not have. <span style="font-family: 'Bookman Old Style','serif';">Other Jewels compared: <span style="font-family: 'Bookman Old Style','serif';">6107 S Archer <span style="font-family: 'Bookman Old Style','serif';">5320 S Pulaski <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">This Jewel has the cheese department which the above Jewels don’t have, and the wine & spirits department has upgraded shelving, paint and lighting. The overall feel of the store is somewhat crowded and the shelves in the middle of the store can be hard to manage through if more than 3 carts are in the same isle. The flower and gift department is in the middle of the store, which breaks it up. The store is nice to walk through, but the ongoing announcements take away from the ambient feel. It can be seen that the store was recently upgraded, because unlike other Jewel stores we have seen, the Ashland Jewel has newer fixtures and a more upscale look. It feels though that only the outside perimeter of the store was renovated, and the middle shelves were left to be because the isles are somewhat harder to navigate than in other Jewel stores. One example of this would be the cosmetics department which is much bigger in other stores, with showcase items in the middle. That said, we conclude that the Ashland Jewel store is a step up from the other comparable Jewel stores in some aspects, but scores lower in some. Although it is smaller than both stores compared it has a nicer atmosphere because of the different shops that surround the perimeter of the store and upgraded fixtures. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods has a great atmosphere compared to its nearest competitor Dominick’s. There is an immediate difference when you walk into both stores. Dominick’s lighting makes the store seem dull. Whole Foods stores are bright and make you feel alive and the employees just seem friendlier at Whole Foods. Whole Foods is a interesting store because of its unique products and customers may spend more time in the store just looking through different products. <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">The Aldi store located at 9310 Irving Park Road, Schiller Park, IL 60176 is located at a large intersection between Irving Park Rd. and Des Plaines River Rd. which makes the store very easily accessible by car and also by bus since there is a PACE bus station at the end of the parking lot where the store sits. There is also a CTA blue line train station about 2.7 miles away. Despite the large amount of renters in the shopping center, there is no problem at finding a parking space since a large parking lot encompasses the center hosting approximately 100 cars. <span style="color: black; font-family: 'Bookman Old Style','serif'; mso-themecolor: text1;">Jewel-Osco at 1220 S Ashland is easily accessible by car or by bus. <span style="color: black; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-themecolor: text1;"> The store is within close proximity to the Eisenhower Expressway (I-290) which has entrances and exits all along Congress Parkway and intersects with I-90/94. ( Kennedy Expressway) The store is also only a couple of miles away from I-55. There are CTA bus lines with routes through the area, which are easily navigable through the use of the transfer system. The closest CTA Lines are the CTA <span style="color: black; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-themecolor: text1; text-decoration: none; text-underline: none;">[|Pink Line] <span style="color: black; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-themecolor: text1;"> which travels north/south through the Medical District, stopping at Polk and the CTA <span style="color: black; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-themecolor: text1; text-decoration: none; text-underline: none;">[|Blue Line] <span style="color: black; font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-themecolor: text1;"> train has two separate branches, one of which also stops at Polk Street and the other stopping at Illinois Medical District directly. The CTA Lines require a transfer to be able to get to Jewel so traveling by bus or car is recommended. <span style="font-family: 'Bookman Old Style','serif';">Jewel has a very large parking lot to accommodate all of the above stores. The Jewel-Osco parking lot has the average 300 spaces, but during busy times of the day parking is sparse due to its shared use with other stores. <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">CTA || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2 CTA Lines(pink&blue) not walking distance || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metra || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Bus || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> Ashland 9 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Spots # approx || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">300 || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Open parking and its size || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">300 spots || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Covered (garage) parking and its size || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Is parking free? || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">For how many hrs can you park? || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Unspecified || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Non-overnight || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Parking lot can get cramped with shared use from neighboring businesses. || <span style="font-family: 'Bookman Old Style','serif';">There are three parking lots available to the customers, one of which is garage parking, but the ticket can be validated. This is also a convenient location for people who take public transportation. The Red, Orange, and Green Line are two streets away and there are buses that can go to and from the train station. Jewel is better accessible to public transportation users, because it is located right next to the Red, Orange, and Green Line. There are also many bus lines that pass through the Jewel location. <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">CTA || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2 streets away || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Metra || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">No || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Bus || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2 bus lines || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Spots # approx || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">? || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Open parking and its size || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3 Parking Lots || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Covered (garage) parking and its size || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Is parking free? || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">For how many hrs can you park || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">90mins/2hrs || <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Garage Parking can be validated for 2hrs || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> **5. PROMOTION** <span style="font-family: 'Bookman Old Style','serif';">The Schiller Park Aldi store is conveniently located close to 90/94 and 294 highways and is amongst a largely populated residential area. With many condo and apartment buildings as well as residential homes, the store is in an ideal location with many families in the area who can do their grocery shopping at a discount. Also, with sidewalks around the area, the store is easily accessible by foot as I have observed mothers pushing their babies in strollers to the store to do their groceries. <span style="font-family: 'Bookman Old Style','serif';">This Jewel Osco is located at 1220 S Ashland is located in Chicago, IL close to the Medical District, and University of Illinois at Chicago, at the intersection of Ashland and 13th St. <span style="font-family: 'Bookman Old Style','serif';">This Whole Foods store is located at 1101 S. Canal St, Chicago, IL 60607. This is a great location for Whole Food because of the office buildings and residential buildings in the area. After work consumers can shop for groceries or buy dinner then go home. This location is easily accessible and located near major highways such as: Kennedy, Eisenhower, and Stevenson Expressway. A downside for being at this location is the high traffic during rush hours, making it difficult to travel on the streets. This area is also a new development and there are condos being constructed nearby. This Whole Food is catering mostly to residents in the South Loop. <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> It today's high tech business world it is hard to imagine a company without a web-site. Web-sites act like information, sales, and promotion tools. We analyzed the web-sites of ALDI, Jewel, and Whole Foods form the point of view of promotion. <span style="font-family: 'Bookman Old Style','serif';">We browsed the web-site and found the answers in the following questions: <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">What customers see on the main page of a site <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are sales and promotions visible to a customer <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are there special deals offered to a customer based on a store location <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are these deals easy to find on the site <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are product prices shown <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Is online shopping available <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are printable coupons available <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are there recipes on the site (since we are dealing with food retailer) <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are there money saving plans offered to customers on the web-site <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Do retailers have community/ networking and forum <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Can customers subscribe to newsletter <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are there commercials on the web-site <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are there any contests for buyers <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are there printable news/ ads available for customers <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Are gift cards available <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Is there preferred card (membership) <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-family: 'Bookman Old Style','serif';">Does the store have in home brands <span style="font-family: 'Bookman Old Style','serif';">Since these three stores - ALDI, Jewel, and Whole Foods - have different approaches to their customers, their web-sites, of course reflects that: <span style="font-family: 'Bookman Old Style','serif';">Emphasis on overall saving - current sale deals are popping out everywhere. <span style="font-family: 'Bookman Old Style','serif';">On ALDI web-site, the promotions and hot deals literarily jump into user. Sales info is very visible and easy to find. ALDI site shows its customers that they are going to find a great value in all ALDI stores all the time. <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">parameter || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 1 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">link || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 2 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">what's on the main page? || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">sales info || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">clickhere <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">big current sale deals || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are the sale and promos visible to user? || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">very || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">very visible - huge image on the main page, links on the right panel, special buys menu by dates || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are there deals by store location? || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">general deals || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are deals hard to find on site? || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are product prices shown? || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">clickhere <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">regular and sale prices are shown || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">is on-line shopping available || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are printable coupons available? || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">recipes on the site || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">money saving plans || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">community, forum || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">you can sign in, but not big activity is shown || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">newsletter || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">commercials || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">clickhere <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">contests for buyers || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">clickhere <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">win a Wii - value contest || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">printable news/ ads || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">clickhere <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">aldi win retailer of the year || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">gift cards || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">preferred card (membership) || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">in home brands || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Emphasis on local saving and membership. <span style="font-family: 'Bookman Old Style','serif';">On Jewel web-site user is forced to browse sale and promotions by location. Also users who have Jewel preferred card can register for forum and for personalized saving program - Avenue. Jewel site shows its customers that Jewel is not only provide overall value, but also make each customer feel unique. <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">what's on the main page? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">store locator || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">can not go to site until enter the correct zip (kind of annoying) || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are the sale and promos visible to user? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">not that aggressive - just a thumbnail of the coupon newspaper - by location || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are there deals by store location? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">only by location || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are deals hard to find on site? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are product prices shown? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">is on-line shopping available || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are printable coupons available? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">weekly ads by location || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">recipes on the site || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: black; font-family: 'Cambria','serif'; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">money saving plans || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">"Avenu" - Personalized Saving || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">community, forum || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">newsletter || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> yes || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">commercials || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> no || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">contests for buyers || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> no || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">printable news/ ads || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">gift cards || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">preferred card (membership) || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">in home brands || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Jewel Brand || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> ** WHOLE FOODS ** <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Emphasis on community; a lot of good blogs, forums, reviews networks. <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Whole Foods site is not obsessed with pushing saving into customers. However, Whole Foods showing that "sharing is caring". Its web-site has a lot of opportunities for networking: people can join Whole Foods on Facebook, Twitter, etc. It make customers feel like they cozy and like home. <span style="font-family: 'Bookman Old Style','serif';"> <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">what's on the main page? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">season info + "what's on sale" || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are the sale and promos visible to user? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">not very aggressive || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">what's on sale - location || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are there deals by store location? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are deals hard to find on site? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">medium || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are product prices shown? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">just the product description; some prices are shown on sale products - only by location (http://www.wholefoodsmarket.com/products/wholedeal/suredeals.php) || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">is on-line shopping available || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">are printable coupons available? || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">recipes on the site || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">money saving plans || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">they have money saving plan page, but it does not show the prices at all || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">community, forum || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">blog flickr, facebook, twitter || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">newsletter || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">commercials || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">contests for buyers || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">community contest || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">printable news/ ads || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Whole Deals newspaper || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">gift cards || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">preferred card (membership) || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">no(?) || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">in home brands || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Yes || <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">[|click here] <span style="color: blue; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> || <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Whole Foods Market brand || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Through numerous trips to this Aldi store as well as other locations, we have never observed any tastings or small sample giveaways. <span style="font-family: 'Bookman Old Style','serif';">The store offers little to none sample tasting. New food products are sometimes given out as samples, and a customer may ask for a sample at the deli or kitchen. <span style="font-family: 'Bookman Old Style','serif';">Food Sampling is a tool that Whole Foods uses. They offer many different types of food sampling some of which you need employee assistant, like tasting something from their shrimp, olive, or open bars. Whole Food also has sampling of chips, cheese, wine, dips and cookies. This is a great promotional mechanism because customers can try products that they would have never bought in the past. Samples also make the shopping experience more enjoyable. <span style="font-family: 'Bookman Old Style','serif';">Aldi uses many in mail techniques of advertising. Flyers announcing upcoming sales and sale mailers are often the only means of promotion. <span style="font-family: 'Bookman Old Style','serif';">Jewel-Osco advertises on many TV & radio stations, including ones that cater to many different ethnic groups. The store translates TV & radio commercials to the language of the intended audience. Jewel also advertises in print ads, on some billboards and street advertising and sponsors many events. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods does radio, billboard, print, Internet marketing, investing in projects like the Windmill and projects to improve the community. We haven’t seen much of Whole Foods advertisements compared to Jewels, Dominick’s, and Aldi, but we think this is because Whole Foods spends more money on improving their image and quality of their stores, products and employees. <span style="font-family: 'Bookman Old Style','serif';">Although point or discount cards seem to be a growing trend in grocery stores as a means of customer loyalty, Aldi does not offer any such cards. It seems as though shoppers stay loyal to Aldi and keep on coming back to the store due to their low prices. <span style="font-family: 'Bookman Old Style','serif';">Jewel Osco for many years has the Preferred Card program, which provides its users with savings on select products after using the card. This is beneficial to both the consumer because it provides cost savings and to the store because it is a way to get to know customers shopping habits and identify popular products. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods doesn’t seem to have loyalty programs or print our coupons for you, unlike Jewels and Dominick’s. They offer in-store price cuts. We think this is because of high quality products and service that brings customers back for more. They don’t need to depend on these programs, although we think this would be beneficial to have. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Although Aldi enjoys graet success with about 9,000 stores worldwide, the company does have competition. Aldi’s biggest competitor is Lidl, a German discount supermarket chain which has over 7,000 stores worldwide. Other competitors for Aldi are Metro AG and Wal-Mart. <span style="font-family: 'Bookman Old Style','serif';">Jewels-Osco’s competition in the produce market in the area is: Whole Foods, Dominic’s, Aldi, Pete’s Fresh Market, and the pharmacy constantly competes with Walgreens. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods major competitors include: Kroger, Safeway, Trader Joe’s, Wal-Mart, Meijer, Dominick’s, Jewel, Aldi <span style="font-family: 'Bookman Old Style','serif';">Most of these are grocery stores except Wal-Mart and Meijer has other products like gardening, electronics, home improvement and etc. Trader Joe’s would be closest competitor to Whole Foods, because they also offer unique products and experience compared to the other stores. <span style="font-family: 'Bookman Old Style','serif';"> ** Price/Service ** ** Jewel-Osco **<span style="font-family: 'Bookman Old Style','serif';"> **(Traditional Grocer)** <span style="font-family: 'Bookman Old Style','serif';">Aldi has adapted and operates under a ** discounting strategy ** and overlooks many other operational factors. The main goal of the grocery chain is to provide the absolute cheapest product and Aldi achieves that by cutting costs at all levels of the operation. Cost cutting for Aldi is achieved through tactics such as positioning their stores on the outskirts of cities where land is cheaper, not focusing on positive atmospherics, and cutting out amenities which are present in other grocery stores. <span style="font-family: 'Bookman Old Style','serif';">Jewel-Osco takes on a ** Combination Store Strategy Mix **, being located in a community shopping center, using competitive pricing, having average atmospherics and service, and heavy use of newspapers and flyers for promotion. <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Aldi does not sell any gift baskets but at times certain “Special Buys” are featured at the store which could constitute a gift. As to personal shopping and catering, both those services are not offered since Aldi focuses on providing food at the lowest price which means cutting out exclusive services as personal shopping and catering. <span style="font-family: 'Bookman Old Style','serif';">Jewel offers floral services, online shopping, personalized gifts, photo, banking (TCF), video rental, coin counting. <span style="font-family: 'Bookman Old Style','serif';">1-2: there is always a cashier at the front of the store to ring up purchases and frequently through the day a manager/stocker can be observed stocking merchandise. When there are no customers in line, the cashier always goes into the aisles and either organizes or stocks merchandise. Having a limited amount of employees definitely cuts costs and training employees to serve more than one function also reduces the costs. <span style="font-family: 'Bookman Old Style','serif';">Average number is said to be 15-20. <span style="font-family: 'Bookman Old Style','serif';">Approximately 30-35. <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Aldi does not accept any credit cards or checks but instead only accepts cash and debit cards. The reason why credit cards are not accepted in this grocery chains is because credit card companies charge fees as well as a percentage of the sale price which in turn ends up being an unnecessary expense. Checks are also not accepted because there is always a risk of not being able to collect on a check which ends up costing the store money. <span style="font-family: 'Bookman Old Style','serif';">All forms of payment are accepted, and Jewel recently adopted the Pay By Touch system that is more secure because it uses biometrics as a safety method. With Pay By Touch the customers bank information and preferred card is stored in the IBM Data Center, and follows strict financial industry security standards and payment can only be processed by using one’s own finger to check out. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods accepts Visa, Master Card, American Express, Illinois LINK card, Cash (does NOT accept Checks). <span style="font-family: 'Bookman Old Style','serif';">Aldi accepts all of its products for returns weather they have been open or not. “Special Buys” are also available for a refund but due to the limited time they are available for sale they are not available for an exchange if they are not in the store. Another form of customer satisfaction and return policy that Aldi has incorporated in its’ stores is The Double Guarentee Quality, taste and satisfaction are always DOUBLE* guaranteed at ALDI. If for any reason, you are not 100% satisfied with any product, they will gladly replace the product AND refund your money”(aldifoods.com). <span style="font-family: 'Bookman Old Style','serif';">Jewel-Osco promises to accept a return of any product defective or not suitable for use. Osco does however accept returns of most non-food purchases if they are unused, and do not suit the needs of customers or prove to be defective. Jewel does not accept returns of food products because of laws regarding food product tampering. <span style="font-family: 'Bookman Old Style','serif';">Whole Foods promises to accept a return of any product defective or not suitable for use. However, they do accept returns of most non-food purchases if they are unused, and do not suit the needs of customers or prove to be defective. Whole Foods does not accept returns of food products because of laws regarding food product tampering. <span style="font-family: 'Bookman Old Style','serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">With over 50% of the residents in the area being in the age range of individuals moving out on their own or people raising families, it is assumed that these individuals are on a limited income and benefit by having a discount grocer such as Aldi in their neighborhood. <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Under 5 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.80% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">793 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Age 5 to 9 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">7.20% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">829 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">10 to 14 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">694 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">15 to 17 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.70% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">425 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">18 to 19 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2.60% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">304 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">20 to 24 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">9% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1,040 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">25 to 34 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">17.90% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2,078 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">35 to 44 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">14.80% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1,717 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">45 to 54 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">13% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1,503 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">55 to 59 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.80% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">442 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">60 to 64 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">4.10% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">474 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">65 to 74 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.40% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">742 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">75 to 84 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.60% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">421 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Over 85 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">118 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">100.00% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">11580 || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Since a significantly large group of the residents have an average household income of under $50K, it is assumed that such individuals will benefit from having a discount grocer in their area. <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">HH Income Under $50K || <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">59.20% || <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">HH Income $50K-$100K || <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">33.00% || <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">HH Income Over $100K || <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">7.60% || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Since the population of this particular area is split almost evenly in half between males and females, the store does not have any particular appeal geared towards either the male or female shoppers. <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Male || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">51.10% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Female || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">48.90% || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">With the majority of residents in the area being white and Hispanic, the stores food assortment seems appropriate for these individuals and their diets. <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hispanic/Latino: || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">22.00% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">White || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">68.90% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Black || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.80% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Native American || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.00% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Asian || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.10% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hawaiian/Pacific Islander || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.00% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Other || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.20% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Multiracial || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">1.90% || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">The majority of the surrounding population is over 18 years old and under 65. <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> **JEWEL: Income** <span style="font-family: 'Bookman Old Style','serif';">The median household income is an average of $35,000 and the majority of people in the area make less than $50,000 per year. <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">HH Income Under $50K || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">67.40% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">HH Income $50K-$100K || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">25.70% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">HH Income Over $100K || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">6.90% || <span style="font-family: 'Bookman Old Style','serif';">Median Household Income $34,923 $54,749 <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">A smaller percentage of women occupy the area then men. <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Male || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">51.50% || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Female || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">48.50% || <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">The area is predominantly Hispanic. <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">White Alone || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">33.80% ||   || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Black Alone || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">13.80% ||   || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">American Indian Alone || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">0.70% ||   || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Asian or Pacific Islander Alone || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">5.90% ||   || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Some Other Race Alone || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">42.50% ||   || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Two or More Races || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">3.30% ||   || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Hispanic Origin || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">71.10% ||   || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Population || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">84,824 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">309,299,265 || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Total Households || <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">25,473 ||   || <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">Whole Foods customers are mainly located in the zip codes 60607, 60605, and 60616 (South Loop and Chinatown area). Since it is located in a well-transited street, it might attract customers from other neighborhoods, or areas from Downtown Chicago. The total population area is 22,089 people and 9,439 households. <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">The zip code we analyzed for research purposes is 60607, which is the one where the store is strategically located. There are 4 aspects of demographics we think are relevant: gender, race, income, and population age [3]. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif'; msospacerun: yes;"> <span style="font-family: 'Bookman Old Style','serif';">We concluded after intensive observation that Whole Foods Supermarket is mostly visited by people between the following group ages: <span style="font-family: 'Bookman Old Style','serif';">20-24: 14.80% of the population area which is equivalent to 3,269 people. <span style="font-family: 'Bookman Old Style','serif';">25-34: 27.40% of the population area which is equivalent to 6,052 people. <span style="font-family: 'Bookman Old Style','serif';">35-44: 15.20% of the population area which is equivalent to 3,357 people. <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">These percentages are also the higher number in the graph which make us think that this people is the “workforce” which is translated as “the people that has the money to go to the supermarket and spend it”. <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">Income is one of the most important demographic data that we can look for. When we look at the income we look at the amount of money households make in a year and how much of that income is going to be destined to buy groceries. As we can see, Whole Foods is located in an area where 25% of the population (5.500 people) has an income of over $100K per year; which is translated in a great acquisition power. Nevertheless, a 31% of the population has a decent income between $50K-$100K per year; and a 44% (9.700 people) has an income of less than $50K per year. <span style="font-family: 'Bookman Old Style','serif';">
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">4.2 Store Layout **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **<span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **<span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">4.3 Atmospherics **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">4.4 Accessibility (Train, Car, CTA) and Parking **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="font-family: 'Bookman Old Style','serif';">JEWEL: Public Transportation and Parking **
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> Public Transportation: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;"> Public Transportation: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Parking: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Parking: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">General Comments: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">General Comments: ** ||||
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Public Transportation and Parking **
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Public Transportation: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Public Transportation: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Parking: ** ||||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Parking: ** ||||
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">5.1 Geographic Location **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">5.2 Online Service Offering **
 * <span style="font-family: 'Bookman Old Style','serif';"> What We Found? **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">parameter ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 1 ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">link ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 2 ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 2 ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">parameter ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 1 ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">link ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 2 ** ||
 * <span style="color: #010000; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">comment 2 ** ||
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">5.3 Sample Tasting in the Store **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **<span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">5.4 Traditional Advertising **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">5.5 Loyalty Programs **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">6. COMPETITION **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">6.1 Who Are Their Competitors **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">6.2 Strategic Positioning ****<span style="font-family: 'Bookman Old Style','serif'; msotabcount: 5;"> Whole Foods**
 * (Upscale Grocer)**
 * Product Lines Offered **
 * Aldi **
 * (Discount Grocer) **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">7. CUSTOMER SERVICE **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">7.1 Services Offered (Gift Baskets, Personal Shopping, Catering **<span style="color: red; font-family: 'Bookman Old Style','serif';">)
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">Catering: **<span style="font-family: 'Bookman Old Style','serif';">For any occasion — business meetings, weddings, rehearsal dinners, galas, premiers, open houses, bar mitzvahs, bat mitzvahs or holiday parties — Whole Foods Market Catering can create a memorable event for you.
 * <span style="font-family: 'Bookman Old Style','serif';">Cooking Classes: **<span style="font-family: 'Bookman Old Style','serif';">Whole Foods offers classes that will help you increase your culinary know-how and expand your recipe repertoire at their state-of-the-art Culinary Centers. Located in over 30 stores nationwide, their instructional kitchens offer affordable, recreational culinary education for all ages.
 * <span style="font-family: 'Bookman Old Style','serif';">iPhone App: **<span style="font-family: 'Bookman Old Style','serif';"> Whole Foods Market developed an application for the iPhone that provides the retailer’s entire selection of over 2,000 online recipes to iPhone and iPod touch users. Searchable by ingredient, special diets, and other elements like "budget" and "family friendly," each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal "favorite," and emailed from within the App itself. The App also includes an "On Hand" feature where customers can enter ingredients and get back meal recommendations.
 * <span style="font-family: 'Bookman Old Style','serif';">Personal Shopper: **<span style="font-family: 'Bookman Old Style','serif';"> Whole Foods offers this service in which their Personal Shoppers will take the time to learn what you like, how much time you have, and what fits into your budget. They can even arrange for your groceries to be delivered to your door or bring them right out to your car. You just pay the retail cost of your groceries, from the list you provide + $9.99 Personal Shopping Fee +Delivery Fee based on your delivery zone.*= your total!
 * <span style="font-family: 'Bookman Old Style','serif';">Gift Baskets: **<span style="font-family: 'Bookman Old Style','serif';"> In addition, Whole Foods provides custom gift baskets by special order, including baskets tailored for special diets and special occasions. These are available with a minimum 24-hour advance notice, 48 hours preferred, and subject to a minimum $50 charge. Another service in this particular store in 1101 St Canal St is the daily chair massage area.
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">7.2 Employees on the Sales Floor **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">7.3 Credit/Debit Card Acceptance **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">7.4 Return Policy **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">8. DEMOGRAPHICS **
 * <span style="color: red; font-family: 'Bookman Old Style','serif';">8.1 Who Are Their Customers: Age, Income, Gender, Race **
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">ALDI **<span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">(Zip Code 60176)
 * <span style="font-family: 'Bookman Old Style','serif';">ALDI: Age **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Age ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Percentage ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Number of People ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Number of People ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">ALDI: Income **
 * <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">Income ** ||
 * <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">Percentage ** ||
 * <span style="color: black; font-size: 10pt; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">Percentage ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">ALDI: Gender **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2008 Population by Sex ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2008 Population by Sex ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">ALDI: Race **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Race ** ||  ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Race ** ||  ||
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">JEWEL **<span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">(Zip Code 60608)
 * <span style="font-family: 'Bookman Old Style','serif';">JEWEL: Age **
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Income ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Percentage ** ||
 * <span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Percentage ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">JEWEL: Gender **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2008 Population by Sex ** ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">2008 Population by Sex ** ||
 * <span style="font-family: 'Bookman Old Style','serif';">JEWEL: Race **
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Race ** ||  ||   ||
 * <span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri;">Race ** ||  ||   ||
 * <span style="color: #548dd4; font-family: 'Bookman Old Style','serif'; mso-themecolor: text2; mso-themetint: 153;">WHOLE FOODS **
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Age **
 * <span style="font-family: 'Bookman Old Style','serif';">WHOLE FOODS: Income **

22089 <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;">In the 60607 area, there is a population of 51% males and 49% females. In terms of numbers is almost the same. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman';"> <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;">In terms of who makes a 100% of the population that lives in the zip code 60607, we found out that it is incredibly diverse. Pretty much it has people from all over the world. This might be an advantage to Whole Foods Supermarket because these people can find and consume products that are made in their countries, or that they used to consume before moving into the U.S. When an area is diverse, it encourages other stores in the area to be innovative when they want to target these customers.
 * <span style="font-family: 'Bookman Old Style','serif'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman';">WHOLE FOODS: Gender **
 * <span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;">WHOLE FOODS: Race **<span style="font-family: 'Bookman Old Style','serif'; mso-no-proof: yes;">

<span style="font-family: 'Bookman Old Style','serif';">While Walmart has what is termed a “natural advantage” in an economic downturn because of its low price positioning, Whole Foods has suffered from its reputation as an expensive place to shop for fancy food. However, Whole Foods has seen some turnaround by creating an in-store focus on values (which is different than being “cheap”) and by cutting back on new store openings to free up cash and reduce debt from its acquisition of Wild Oats. <span style="font-family: 'Bookman Old Style','serif';">Not surprisingly, Business Week also makes its judgment based on stock price: “In 2008, as the recession deepened, shares of high-end grocer Whole Foods plunged 77%, while discount retail giant Wal-Mart saw its stock jump 17%,” the magazine writes. But “on May 14, in response to the release of quarterly results, Wal-Mart's shares sunk 1.9%, to 49.10, while Whole Foods' rose 2.8%, to 20.55.” Walmart’s earnings were up for the quarter and Whole Foods’ were down…but Whole Foods’ earnings were better than expectations, and that’s all the market cares about.
 * <span style="font-family: 'Bookman Old Style','serif';">WHOEL FOODS: Financial Info **

[1] <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">[] <span style="font-family: 'Bookman Old Style','serif';"> [2] <span style="font-family: 'Bookman Old Style','serif';"> <span style="font-family: 'Bookman Old Style','serif';">[] [3] <span style="font-family: 'Bookman Old Style','serif';"> http://www.zipcodesandmore.com/zip-census.aspx?zip=60607